Drawing inspiration from the building itself—most notably a two-story living wall—we grounded the brand in nature and elevated it with celestial ambition. The name Altair, a star within a constellation, reflects our goal: to create a place that shines from a distance and feels grounded upon arrival.

From environmental signage to a strategically driven leasing campaign, every touchpoint was designed to support a seamless tenant journey. This is branding that works from the inside out—positioning the building as a destination that’s both memorable and meaningful.